Retailers are locking in tech partners to future-proof operations. Last week, Marks & Spencer announced a strategic partnership with Vusion to integrate connected retail solutions across its stores, aiming to enhance inventory visibility and customer experience. The move follows a wave of similar deals in Europe, where supermarkets are also hardening systems after a cyberattack on fridges and freezers disrupted operations from Sweden to Belgium, forcing food waste and operational downtime. For Nordic builders, this is a clear signal: retailers are prioritizing resilience and real-time data to stay competitive. The actionable takeaway: pitch connected retail or cybersecurity solutions to grocery chains now, while budgets are open and urgency is high.

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