Only 4% of Nordic companies see meaningful ROI from AI, despite it being a top strategic priority. BCG’s March 2026 report shows executives are all-in on AI, yet the gap between investment and returns is widening. Nordic Capital’s exit of ArisGlobal to Dassault Systèmes in July proves AI-driven growth is real, but it’s the exception, not the rule. Builders are chasing use cases without nailing the fundamentals: data quality, integration, and measurable outcomes. The risk is a value bubble, not a value creation wave. This week, audit one AI pilot for hard ROI metrics. If it doesn’t move the needle, kill it.

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24 OctGo-to-marketreaches nearby